Category Archives: Business

Unethical Behavior In Business

The sad truth is there are people who part take in unethical behavior within the workplace. Unethical behavior includes a variety of activities. Some unethical business behavior may include lying and changing the number of hours they have worked, making a long distance phone call on the business phones, and copying business software so they can use it at home. There can be more serious unethical behavior such as altering business records. There are also behaviors which are deemed as unethical and behavior that is illegal but ultimately is up to the business to decide if the behavior is illegal or not.

When a employee discovers someone that is being unethical, it can sometimes test what their own ethical values are. Sometimes behavior that is unethical and not illegal can fall under a grey area such as, what is right or wrong and can make it difficult to know what to do when they encounter it. However, people will also have different opinions on what is ethical and what isn’t. An example could be saying that it okay to say a white lie, and they make it okay because they can justify it their mind.

The employees own sense of what is right or wrong, comes into play when they witness someone else doing something that isn’t part of the companies standards. The employee will need to address how they are feeling about the activity and will they inform on the activity or do they turn a blind eye.

When the employee witness the employee doing something unethical a decision is made in what to do about it and so they are presented with a number of difficult options. Should they go and talk to the person or do they go and speak to the supervisor.

There are techniques that are put in place to make it easier to help with the decision and manage unethical behaviors. The company needs to create a policy for the company, that is signed by each employee so, they are aware on what to do. This will minimize the awakened feeling of what to do when seeing someone act unethically.

The second part is to show a outline of what will be expected of the person when they discover someone doing something unethical. It should also have the person that needs to be contacted and what the process is involved in doing so. Having a clear set instructions, will have a more proactive way on reporting on someone who is doing something unethical. So, by having this it can deal with this issue easily and quickly before it becomes a big issue.

The consequences should be clearly stated of what the unethical behavior is. That way, the person who witness the activity is aware of what to do which lessens the risk of someone not reporting something that is unethical.

Tom Martino Damages Oregon Business

In November 2004, talk radio host Tom Martino picked up the phone on his consumer-advice show. Unhappy Washington state resident Melissa Feroglia was calling to complain about a jet ski she had purchased in Boring, Oregon at John and Susan Gardner’s Mount Hood Polaris. Unfortunately for the Gardners, Martino’s show was nationally syndicated.

Feroglia told Martino that her jet ski had broken down again and again. According to Feroglia, John Gardner had first promised to refund her money, but had then said that her ski jet was fixed and there would be no refund. Feroglia concluded her woes by telling Martino that at that point the weather was too cold. She would have to wait until spring to try out her jet ski.

Martino, in the flip and annoying way of many talk show hosts who could not be bothered with the facts, then told Feroglia that Gardner was lying to her. Martino and Martino’s producer continued the saga by telling us of a cycle we are all far too familiar with: Calling the shop, being told to contact the manufacturer, contacting the manufacturer, and being told to call the shop again. We don’t know if their tale was true or not.

We do know that Martino said, “Polaris sucks.” The situation further spiraled out of control as Martino encouraged his listeners to contact Mount Hood Polaris and the manufacturer and tell them that they would never again buy any Polaris products.

John and Susan Gardner sued after their phone lines were flooded and they were threatened. The Gardner’s lawsuit stated that people driving by the store for several weeks shouted insults and the store lost approximately $600,000 in business. A judge dismissed their suit and in April a federal appeals court upheld the dismissal. According to the federal appeals court, this was basically not slander because reasonable talk show listeners do not expect facts on talk shows like Martino’s, just opinions. Without facts, there cannot be slander.

In the eyes of the law, any damage to the Gardners’ business and reputation was due to Martino’s opinion, not to any false fact or facts. Given that this damage could not have been caused by reasonable talk show listeners, the Gardners have no recourse. No law protects businesses from talk show hosts who urge unreasonable talk show listeners to damage the business.

Tom Martino has more critics than just the Gardners. His critics are concerned by the “Troubleshooter Referral List,” a list of businesses that Martino endorses. A business can join Martino’s list by paying a $3,000 fee and agreeing to a code of ethics. This code includes agreeing to let Martino decide disputes with consumers and follow his decisions. Martino also personally endorses business products and services on the air for payment. Critics question Tom Martino’s being a creditable consumer advocate due to the very substantial fees he earns from his endorsements.

Martino apparently enjoys both sides of the street. He appears to profit as an entertainer masquerading as a consumer advocate. He also appears to profit as a businessperson selling endorsements that appear to make him a pseudo consumer advocate. Unfortunately, his audience does not appear to notice that he is a pseudo consumer advocate. He is not the real thing.

Perhaps some day we will have a law that holds talk radio hosts liable for inflaming audiences that can reasonably be expected to cause damage. Until then, businesses savaged by Tom Martino will continue to occur damages, both justified and unjustified. In the final analysis, we have no idea if the Gardners were fine upstanding business people or not. We don’t know anything about their business practices. We can definitely state that it would have required some very bad business practices for $600,000.00 in damages to have been a fair penalty. We can conclude two things from this: We need laws to handle situations like this and we need to watch out for Tom Martino and other talk show hosts like him.

The Evolution Of Business Analysts

Software application development has only been around since the late 1970s. Compared to other industries and professions the software industry is still very young. Ever since organizations began to use computers to support their business tasks, the people who create and maintain those “systems” have become more and more sophisticated and specialized. This specialization is necessary because as computer systems become more and more complex, no one person can know how to do everything.

One of the “specialties” to arise is the Business Analyst. A Business Analyst is a person who acts as a liaison between business people who have a business problem and technology people who know how to create solutions. Although some organizations have used this title in non-IT areas of the business, it is an appropriate description for the role that functions as the bridge between people in business and IT. The use of the word “Business” is a constant reminder that any application software developed by an organization should further improve its business operations, either by increasing revenue, reducing costs, or increasing service level to the customers.

History of the Business Analyst Role

In the 1980s when the software development life cycle was well accepted as a necessary step, people doing this work typically came from a technical background and were working in the IT organization. They understood the software development process and often had programming experience. They used textual requirements along with ANSI flowcharts, dataflow diagrams, database diagrams, and prototypes. The biggest complaint about software development was the length of time required to develop a system that didn’t always meet the business needs. Business people had become accustomed to sophisticated software and wanted it better and faster.

In response to the demand for speed, a class of development tools referred to as CASE (Computer Aided Software Engineering) were invented. These tools were designed to capture requirements and use them to manage a software development project from beginning to end. They required a strict adherence to a methodology, involved a long learning curve, and often alienated the business community from the development process due to the unfamiliar symbols used in the diagrams.

As IT teams struggled to learn to use CASE tools, PCs (personal computers) began to appear in large numbers on desktops around the organization. Suddenly anyone could be a computer programmer, designer and user. IT teams were still perfecting their management of a central mainframe computer and then suddenly had hundreds of independent computers to manage. Client-server technologies emerged as an advanced alternative to the traditional “green screen,” keyboard-based software.

The impact on the software development process was devastating. Methodologies and classic approaches to development had to be revised to support the new distributed systems technology and the increased sophistication of the computer user prompted the number of software requests to skyrocket.

Many business areas got tired of waiting for a large, slow moving IT department to rollout yet another cumbersome application. They began learning to do things for themselves, or hiring consultants, often called Business Analysts, who would report directly to them, to help with automation needs. This caused even more problems for IT which was suddenly asked to support software that they had not written or approved. Small independent databases were created everywhere with inconsistent, and often, unprotected data. During this time, the internal Business Analyst role was minimized and as a result many systems did not solve the right business problem causing an increase in maintenance expenses and rework.

New methodologies and approaches were developed to respond to the changes, RAD (rapid application development), JAD (joint application development), and OO (object oriented) tools and methods were developed.

As we began the new millennium, the Internet emerged as the new technology and IT was again faced with a tremendous change. Once again, more sophisticated users, anxious to take advantage of new technology, often looked outside of their own organizations for the automation they craved. The business side of the organization started driving the technology as never before and in a large percentage of organizations began staffing the Business Analyst role from within the operational units instead of from IT. We now have Marketing Directors, Accountants, Attorneys, and Payroll Clerks performing the role of the Business Analyst.

In addition, the quality movement that had started in the 70s with TQM, came into focus again as companies looked for ways to lower their cost of missed requirements as they expanded globally. The ISO (International Standards Organization) set quality standards that must be adhered to when doing international business. Carnegie Mellon created a software development quality standard CMM (Capability Maturity Model). Additionally, Six Sigma provided a disciplined, data-driven quality approach to process improvement aimed at the near elimination of defects from every product, process, and transaction. Each of these quality efforts required more facts and rigor during requirements gathering and analysis which highlighted the need for more skilled Business Analysts familiar with the business, IT, and quality best practices.

Future of the Business Analyst Role

Today we see Business Analysts coming from both the IT and business areas. In the best situations, the Business Analyst today has a combination of IT and business skills. Each organization has unique titles for these individuals and the structure of Business Analyst groups is as varied as the companies themselves. However, there is a core set of tasks that most Business Analysts are doing regardless of their background or their industry.

The Business Analyst role becomes more critical as project teams become more geographically dispersed.
Outsourcing and globalization of large corporations have been the driving factors for much of this change recently. When the IT development role no longer resides inside our organizations, it becomes necessary to accurately and completely define the requirements in more detail than ever before. A consistent structured approach, while nice to have in the past, is required to be successful in the new environment. Most organizations will maintain the Business Analyst role as an “inhouse” function. As a result, more IT staff are being trained as Business Analysts.

The Business Analyst role will continue to shift its focus from “Software” to “Business System.”
Most Business Analysts today are focused on software development and maintenance, but the skills of the Business Analyst can be utilized on a larger scale. An excellent Business Analyst can study a business area and make recommendations about procedural changes, personnel changes, and policy changes in addition to recommending software. The Business Analyst can help improve the business system not just the business software.

The Business Analyst role will continue to evolve as business dictates.
Future productivity increases will be achieved through re-usability of requirements. Requirements Management will become another key skill in the expanding role of the Business Analyst as organizations mature in their understanding of this critical expertise. The Business Analyst is often described as an “Agent of Change.” Having a detailed understanding of the organization’s key initiatives, a Business Analyst can lead the way to influence people to adapt to major changes that benefit the organization and its business goals. The role of a Business Analyst is an exciting and secure career choice as U.S. companies continue to drive the global economy.

Training for the Business Analyst

The skill set needed for a successful Business Analyst is diverse and can range from communication skills to data modeling. A Business Analyst’s educational and professional background may vary as well–some possess an IT background while others come from the business stakeholder area.

With backgrounds as diverse and broad as these it is difficult for a Business Analyst to possess all the skills necessary to perform successful business analysis. Companies are finding that individuals with a strong business analysis background are difficult to locate in the marketplace and are choosing to train their employees to become Business Analysts in consistent structured approaches. First, organizations seeking formal business analysis training should examine vendors who are considered “experts” on the field with a strong focus on business analysis approaches and methodologies. Second, you will want to examine the quality of the training vendor’s materials. This may be done by researching who wrote a vendor’s materials and how often they are updated to stay abreast of industry best practices. Third, matching the real-world experience of instructors to the needs and experience level of your organization is critical to successful training. Business analysis is an emerging profession and it is critical that the instructors that you choose have been practicing Business Analysts.

The Benefits Of Leasing A Printer For Your Business Instead Of Buying One

While increasing amounts of work are being done on computers and via email, the idea of the ‘paperless office’ has still not come to pass. All businesses need a printer as an essential part of their IT infrastructure, but a surprising number of businesses have not yet realised the benefits that leasing a printer can bring. Indeed, many small and medium enterprises are not even aware that leasing a printer is an option. So, what are the benefits of leasing a printer for businesses?

1) Reduced Capital Expenditure

The purchase of a new printer outright requires the spending of a significant sum of money – money that has to come from somewhere. It is either liquid cash that is no longer available for running costs or other purchases or requires a line of credit that could better be used for other requirements. Both of these options could be better used in other aspects of the business.

2) Enhanced Budget

A leasing option is in essence a one stop shop for a business’s printing needs. The business simply pays an agreed monthly fee for its printing infrastructure needs, allowing the cost to be spread out across the budget, with maintenance and replacement fees included in the price. This has important connotations for the next benefit.

3) No Surprise Expenditure

When a business owns its own printer it is responsible for repairing or replacing the printer should it wear out or malfunction. With a leasing option, these costs are covered in the price of the lease. A leasing option avoids a budget crunch when a printer needs to be replaced and removes the need to keep money in an emergency fund for printer expenses.

4) No Maintenance Worries

Money is not the only consideration – the time of a business and its employees is also valuable. Rather than having to organise printer replacement, maintenance or repairs themselves, a business with a leased printer can leave these activities to the leasing company, freeing up employee time for the core aspects of the business.

5) Avoidance of Obsolescence

Capital expenditure on a printer is basically a money-sink. IT infrastructure is constantly developing and hence a printer depreciates at a rapid pace. These factors reduce the benefit of having such an ‘asset’ on the company’s balance sheet.

6) Easy Upgrading

Should a business’s printing requirements change then those that own their own printers will need to write off their old hardware and make a new purchase. With a leasing option the business avoids such costly capital expenditure as they can simply renegotiate their lease with the supplying company. This is equally valuable in the case where printing requirements decrease, allowing the business to decrease the cost of their monthly lease without needing to purchase a whole new printer. This benefit is particularly advantageous to new or rapidly-growing businesses who may have quickly-changing requirements.

7) Removal of Disposal Worries

The responsibilities and worries associated with your IT infrastructure do not end when the printer has reached the end of its life. As with all IT hardware, the disposal of printers is covered by a plethora of rules and regulations. With a leasing option, this responsibility and its associated costs is removed from the business.

8) Increased Flexibility

With so many rapid and game-changing developments in printing technology and business practices occurring on a daily basis businesses need to be able to be flexible in their IT infrastructure. A printer lease increases this flexibility by requiring only a change in the lease rather than the purchase of new hardware by the company.

Start Your Own Adult Toys & Lingerie Party Plan Business!

By choosing to become a Horny Little Devils consultant, you are joining an increasing number of women, who, like yourself, have decided to improve their quality of life and their financial situation. We offer ordinary women the opportunity to live extraordinary lifestyles by owning and managing their own party plan businesses.

NO RISK STARTUP – Start your own business from only $99 deposit on a $399 Toy Kit.

This gets you up and running with a Party Plan Kit valued at over $800. It also includes all training materials, access to our online ordering system and full company support. A Mixed Kit and Extension Kits are also available at way below cost price. All you need is a positive attitude and a desire to achieve.

GREAT HOURS – Do you need the flexibility of working your own hours and being able to work around your lifestyle?

Then being your own boss certainly helps you achieve this. You can run your own lingerie party plan business with the confidence in knowing that you are not on your own, Horny Little Devils will work with you to help your business become a success.

FANTASTIC MONEY – As a consultant, you will receive generous commission on your party sales.

We offer one of the highest paid sales commissions in the industry. You will receive 25% to 30% on everything you sell at a party. There are no limitations on how much money you can earn, as you choose the hours you work. If you want to earn big bucks and you are prepared to put in the time and effort into your new business then the sky’s the limit.

You will also have the opportunity to build your own team and greatly enhance your earning potential. Isn’t it time you were rewarded for your successes? Party plan will offer this chance!

RELIABLE SUPPORT – To be successful in your own party plan business you need the backup and support of the industry leaders.

Horny Little Devils is a company that stands behind our party plan consultants and helps you succeed! After all if you are successful then so are we. This is a wonderful opportunity for the self-motivated person!

GREAT FRIENDSHIPS – Meet new people and form new friendships with customers and colleagues.

We would like you to look at your new business venture with us as a great way to meet new people whilst increasing your self confidence through varied social situations not to mention getting paid for it at the same time!

Simple Ways You Can Reduce Waste At Your Business

Everyone has seen the alarming pictures of landfills full of waste that will likely never degrade into organic materials. Plastic, aluminum, and heavy metals are all being used in record amounts. These take thousands of years to break down into components that take less space and aren’t harmful for plants and animals in the immediate vicinity. Largely after the 1980s, people began to become more aware of the potential damages using these types of materials en mass could cause. The 3 Rs–reduce, reuse, and recycle–can help the planet develop less of a waste problem. Businesses, more than individual households, use lots of plastics and metals in their day-to-day operation. If you own a business or are in upper management, making some small changes and encouraging employees to do the same can have a profound impact on the world and future. This article will tell you how you can reduce container waste and how refilling plastic components of appliances with ink and toners can prevent the destruction of the environment.

Reducing the Use of Plastic Utensils and Paper Plates

Businesses often provide paper plates and cups, as well as plastic forks and other utensils, for their employees. This service helps when an employee has an anniversary at the company or a birthday. If conferences and trainings within the business frequently feature catered meals or snacks, having these on hand might be essential for the correct functioning of day-to-day activities essential for the company to run smoothly. However, these can pile up in landfills and might not be recycled correctly if employees are left to their own devices. There are a couple of ways to reduce the use of these and encourage recycling in the workplace.

First, if employees are given spaces to store their mugs, they won’t use disposable cups every day for their coffee. If you think about the number of employees across the world that depend on coffee to get up and function, the thought of the coffee cups is overwhelming. Washing out ceramic mugs will save all this waste. Putting paper and plastic recycling bins in the break rooms and other areas where food is often consumed will greatly increase the number of employees that recycle any disposable utensils that are used.

Paper Print Jobs

Rejected print jobs are another site of waste within companies. Often people will print more pages than they need. This paper adds up very quickly. Placing clearly marked recycling bins near any printers in the office will ensure that paper is recycled instead of being disposed of. Although paper does degrade over time, using less of paper resources will put less stress on the logging operations that clear forests.

Providing Receptacles for Batteries and Other Electronics

Many companies will recycle electronics and batteries for their employees. If your company is not one of these, you may be able to partner with another to ensure that your employees can properly dispose of any batteries needed for work or even ones that they’ve used at home. Batteries and electronics have elements that are toxic for the environment. Recycling them is essential for keeping the world unpolluted.

Toner and Ink Refills

This is a way to benefit the environment that saves businesses lots of money. Instead of buying new ink cartridges and tossing out the old, which are made out of non-biodegradable plastic, you can get them refilled. Ink and toners are essential for almost every business out there. No matter which type of printer you use, laser or another type, you will need to replace cartridges to keep it in working order. Helping the environment and choosing the cheaper option will help everyone in the long run.

Smart Business Ways To Liquidate Forklift Truck Businesses

Your business might be sinking and you are inept in finding an appropriate way to liquidate and dissolve it. Even pre packaging a sale and doing it all over again becomes a taxing task. What is one supposed to do in moments like these? Panic! Ponder! Perspire! Keep these 3Ps aside and focus on coming out of the situation. There are ways to close out your used forklift trucks business and do better things. As a Director of the company, the onus is on you to culminate and close out operations. You have the responsibility to ensure that the company further incurs no debt and is able to close out comfortably without any legal tangles coming into the fray.

A used fork lift trucks business has to be closed out in a very orderly fashion. A graceful exit is always better than a disgraced one. The most popular choice to stage an exit from a used forklift trucks business is by calling in an insolvency practitioner. The practitioner can be further told to call a meeting of creditors. He will prepare a statement of affairs, hold a meeting and deal with all procedural aspects involved in liquidation. This is to inform the creditors about the current status of the company and to tell them about the ways in which they can participate in dividends. This process is known as Creditors Voluntary Liquidation, CVL.

The personnel coming in and doing all these honors will charge a fee for their service, starting from somewhere around 5,000. There are several advertisements in which the personnel doing and handling the used forklift trucks business advertise, and one just has to follow this, trace them out and hire their service. These costs can be put into the assets possessed by the used forklift trucks company.

Directors often might feel like continuing with trading in their used forklift trucks business. A sale of assets can be arranged to a new company and a lease be reassigned by the landlord. So this leaves the situation like it was before and trading resumes with lesser assets. Mentioned above are some of the smart ways to ensure that the business gets dissolved and face is saved. The situation is normal and one does not have to strive to hard to put things into perspective and ensure that the situation is kept under control.

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The Importance Of Seo For Small Business

Many people wonder why SEO (Search Engine Optimization) matters, especially in small business where resources are limited. While it may be true that some people overrate SEO to the point of magic (make millions in a year, etc.), its hard to argue that SEO is one of the best ways to advertise in the modern Internet age.

Usually, the ones who criticize SEO advertising or have disappointing experiences with an SEO company dont entirely understand how the process works. SEO is a form of advertising, and a form of targeted advertising, in that you only sell to the people who look up your chosen keywords. Who in their right minds would say that advertising is overrated or that targeted advertising is a passing fad?

Technology comes and goes but advertising and marketing are as old as human history. The facts show that SEO advertising is one of the best ways to attract attention online, and no one denies that everyone is on the Internet in 2011, whether they are shopping, surfing, or wasting time playing farm simulator games.

The truth is that SEO doesnt single-handedly make or break a businessyou do. With your efforts, you can strategise and bring your company to new heights or let it stall out by taking a misguided turn. However, SEO must always be a part of your campaign, because search engines are a major part of Internet life.

There are only four major ways to attract attention online: SEO (that is, the articles and texts that make websites), PPC (pay-per-click advertising), banner advertising and news articles/press releases. SEO is not only the most affordable way to advertise, its also the best way to target advertise. Instead of selling your business to random surfers or Googlers, you are selling your services to people who are already interested in your productpeople who have taken the time to type out what they want to buy.

Did you know that an estimated 60% of the market do not invest in SEO? Furthermore, upwards of an estimated 20% dont even know what the term means. This means that once you start a complete SEO 9 campaign, you can expect to reach more of the market than over half of your competitors are reaching.

The fact that SEO is affordable and targeted makes it exceptionally important for small businesses, who cant afford to put off advertising or run an expensive ad to random Internet surfers. Your investment in Search Engine Optimization will help your small business grow!

Reasons That You Should Choose Glossy Business Cards

When you are getting ready to order business cards there are some things that you should think about. First consider what you would do if you were to get two business cards from two of the same types of businesses. One of these business cards is going to be black and white and have the basic information while the other is going to have the same information and be colorful and glossy. It is likely that you are going to be more impressed with the glossy business cards. This is something that you should remember because both of these are going to contain the same basic information like the contact person, website, email address, phone number, and physical address. Plus they are going to announce the business and what the business is known for. If you are more likely to pick the glossy version than that means that a lot of other people are going to be keeping your business cards if this is your choice as well.

Today the glossy business cards are one of the more popular choices because the economy is not doing well and there is so much competition for businesses and jobs. So if you do not have much money to invest in advertising for your business then this is one upgrade that can really help you to improve your business and get your investment back. They are going to get you far more business than the plain or standard versions are and they are going to get you noticed more. In fact it is important to know a few statistics when it comes to business cards like that twenty percent of them are thrown away within twenty four hours of when someone gets them. This can be a problem for your business because it can cost a lot of money for you that is basically being thrown away. When you choose the glossy coated ones they are likely to last longer than the normal version and they are going to be more impressive to those who receive them.

There are two different versions of glossy business cards. Some of these are just regular business cards that have been printed and then covered in a glossy coating making them thicker and causing them to last longer. Others are just printed on glossy paper and these are not going to last as long. In fact the first are going to be resistant to water and sun and will actually keep from aging but the others are going to still have problems with fading and yellowing and will not hold up against water. So if you are going to spend the extra money you should make sure that you are choosing the ones that are coated with the glossy coating.

Finally remember that this is going to help you to be able to get the most color on your cards as well. You will find that this is going to help the colors to be more vibrant and more noticeable. Plus it is going to help you to have the best overall effect for your business so that you will be happiest with the purchase that you have made when you order business cards.

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The Influence Of Internet On Modern Business

An Internet Marketing program has two sides. One is the part devoted to individual customers. The other is the business to business component. E-commerce programs as well as advertising, sales support, customer service and public relations are all elements of an internet marketing program.

Similar companies compete against one another while being only a click of the mouse away. In other words, a buyer can locate numerous sellers offering similar merchandise, similar prices and similar offers in a very short time period. As more people and businesses become comfortable with the internet, the marketing landscape will continue to evolve quickly in the coming years.

Use of the internet has exploded during the last few years in both the consumer and business-to-business markets. Although the experts still debate the future of the internet, no one doubts it is having an impact on how business is taking place in the twenty ‘first century, even with all of the – – dot crashes – – of the late 1990s. Here are some facts about the internet that highlight its tremendous growth and presence in society:

– The most common products consumers’ research online and purchase off-line (at the store or outlet) are: automobiles, computer, hardware, travel, electronics, books, appliances, music, sporting goods and clothing.

– Over 25 percent of all business-to-business purchases are placed through some type of internet connection.

– The five top business-to-business e-commerce products are computers and electronics, motor vehicles, petrochemicals, utilities, papers and office products.

– In 2004, 10 percent of business-to-business advertising dollars were spent on the internet. The total amount spent was $8.7 billion.

– About 54 percent of the e-mail users have responded to an e-mail advertisement. Almost half purchased a product.

– Internet retail sales account for almost 2.5 percent of all retail sales.

Business-to-business marketers were among the first companies actually to make profits using the internet. In today’s marketplace, the web is becoming the communication tool of choice for many business-to-business companies. The internet provides opportunities for communication, customer service, sales support, collaboration and e-commerce.

Some companies use the internet for every aspect of their business including taking orders, inventory control, production scheduling, communications plans, sales programs, service departments and support programs. The change from traditional communication channels such as salespeople, telephone and – – snail mail – -to the internet and e-mail happened quickly in some companies and more slowly in others.

Now, convincing top management of the benefits of internet marketing is essential. There is still a lack of internet expertise in the business community. As a result, many companies are turning to marketing agencies for guidance.

To conclude, the influence of the internet on various businesses and industries has been clearly noted in today’s world. The presence of the internet and e-commerce is so sweeping that the various applications of web technology are now essential elements of a fully integrated marketing communications program.

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